Lovely, talented, sugar lady, Samantha Denny-Hodson, wife, mother of three, cook and chief bottle washer, talks to us about the launch of her stylish new range of quality cashmere clothing, HOMESPUN Cashmere. Well that’s Christmas pressies sorted!
So, Homespun Cashmere what a great name, how did you think of it?
I wanted a name to get across the simplicity and authenticity of the 100% cashmere pieces in Homespun.
Who is behind the Homespun wheel?
Currently the main driving force is me…I’m the Creative Director ably backed by a brilliant Financial Director and a Sales Director..plus an amazing creative team who produce the photo shoots for us. One of the joys of middle age is that you’ve made friends in the same business over many years, all of who are at the top of their game.
How did you find the perfect Cashmere, and what makes a good grade cashmere?
I had worked with John Smedley, a leading traditional British knitwear manufacturer for years, so had come across many knitwear experts. Once I started researching and speaking to knitwear designers, I kept hearing about this one factory in Mongolia who’s quality was unbelievably good. A lot of cashmere is made from very short goats hairs, so they break quickly and hence you see the bobbling (pilling). The best cashmere is made from longer hairs and when these are twisted to give them extra strength, you get the minimum amount of bobbling (pilling).
How do customers get hold of your range?
We work with fantastic retailers in the UK and US, but the easiest way id to go to www.homespuncashmere.com
What did you do before this?
I worked in the fashion industry for over 20 years.
How long have you been into Cashmere and where did you love for it begin?
I got the knitwear bug quite early…growing up in Derbyshire near to some fantastic old mills. As I have 3 sons & a busy business. My daily clothing choices have to be made swiftly and are based on looking as good as possible as quickly as possible & with the maximum comfort…for knitwear this means cashmere
Plans for the future?
My dream is to work with a limited number of inspirational retailers world-wide, such as Liberty and Net-A-Porter …to grown my website sales…and survive my sons teenage years!
Will it be a cashmere Christmas?
It certainly will! Whether in this country in which case layer up and get cosy for snowy walks (or retreat to the sofa in our fabulous Vicks cashmere robe and Dawn lounge pants) or pack one of our cardigans (Viva, Ella) of poncho (Nicky) for cooler evenings in warm climates
Any plans to expand the range?
Yes, I’ve found 1 factory in Nepal that produces a gorgeous cashmere silk range for Spring Summer 15. Not only does this give lightweight warmth but holds colour brilliantly…look out for deep magentas & neon pink.
Never say never…I was on our Spring Summer 2015 yesterday in the freezing cold & the stylist said she wished she had cashmere knickers to wear over her own for warmth under skirts…
Do you take your i-Pad to bed?
Guilty!…but so does my husband. The difference is that he’s watching a box set and I’m monitoring the www.homespuncashmere.com site!
Cook or ready meals?
I usually pull out the family favourites that I can make with my eyes closed such as shepherds pie or sausage and mash but around shoots and production deadlines, Marks & Spencer’s profits go up as I scoop up the ready meals.